Mission
We believe resilient families build strong communities
In an unpredictable world, preparation is power. We’re transforming how families prepare for the unexpected — making it simple to stay one step ahead.
Increasing disasters
560 Disasters Annually by 2030
The United Nations projects that by 2030, the world will experience approximately 560 disasters annually, equating to about 1.5 disasters per day.
Rising impact zones
40% Live in High-Risk Areas
Two in five Americans — about 103.4 million people — reside in 11 states with above-average expected annual losses from natural disasters.
Vision
We see a future where being prepared is universal
We believe being prepared will be as common as having car insurance or a savings account. Where families everywhere have the tools, knowledge, and supplies to weather any storm.
